/* The campaign keeps the marketing typography and green accent. */
@font-face {
  font-family: "Inter";
  src: url("/fonts/inter/Inter-Variable.woff2") format("woff2");
  font-weight: 100 900;
  font-display: swap;
}
@font-face {
  font-family: "Instrument Serif";
  src: url("/fonts/InstrumentSerif/InstrumentSerif-Regular-latin.woff2")
    format("woff2");
  font-weight: 400;
  font-display: swap;
}
:root {
  --ad-ink: #111827;
  --ad-muted: #626977;
  --ad-line: #e5e7eb;
  --ad-paper: #fff;
  --ad-canvas: #f5f3ec;
  --ad-well: #eeede6;
  --ad-band: #e9eee8;
  --ad-green: #087f5b;
  --ad-chart-green: #10b981;
  --ad-radius: 12px;
  --ad-ease: cubic-bezier(0.16, 1, 0.3, 1);
  color-scheme: light;
  font-family: "PP Neue Montreal", Arial, sans-serif;
  color: var(--ad-ink);
  background: var(--ad-canvas);
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  scroll-padding-top: 100px;
}
body,
h1,
h2,
h3,
p,
figure {
  margin: 0;
}
body {
  min-width: 0;
}
.paid-ad-landing {
  --booking-surface: var(--ad-paper);
  --booking-surface-raised: var(--ad-canvas);
  --booking-line: var(--ad-line);
  --booking-ink: var(--ad-ink);
  --booking-muted: var(--ad-muted);
  --booking-dim: var(--ad-muted);
}
.paid-ad-landing .booking-modal {
  color-scheme: light;
  background: rgb(17 24 39 / 40%);
}
.paid-ad-landing .booking-dialog {
  border-radius: var(--ad-radius);
  box-shadow: 0 24px 64px rgb(17 24 39 / 20%);
}
.paid-ad-landing .booking-form-intro-panel {
  background: var(--ad-canvas);
}
.paid-ad-landing .booking-field input,
.paid-ad-landing .booking-field select,
.paid-ad-landing .phone-country-trigger {
  border-color: var(--ad-muted);
  border-radius: 8px;
  background: var(--ad-paper);
}
.paid-ad-landing .booking-field select[name="spend"] {
  appearance: none;
  padding-right: 44px;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23111827' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 12px center;
  background-size: 16px 16px;
}
@media (forced-colors: active) {
  .paid-ad-landing .booking-field select[name="spend"] {
    appearance: auto;
    background-image: none;
  }
}
.paid-ad-landing .booking-field input:focus,
.paid-ad-landing .booking-field select:focus,
.paid-ad-landing .phone-country-trigger:focus-visible,
.paid-ad-landing .phone-country-search input:focus-visible {
  outline: 2px solid var(--ad-ink);
  outline-offset: 2px;
}
.paid-ad-landing .booking-close {
  width: 44px;
  height: 44px;
  border-radius: 8px;
}
.paid-ad-landing .booking-submit,
.paid-ad-landing .booking-calendar-fallback a {
  border-color: var(--ad-ink);
  border-radius: 8px;
  background: var(--ad-ink);
  color: var(--ad-paper);
}
.paid-ad-landing .booking-submit:hover,
.paid-ad-landing .booking-calendar-fallback a:hover {
  border-color: #293345;
  background: #293345;
  color: var(--ad-paper);
}
.paid-ad-landing .booking-submit:active,
.paid-ad-landing .booking-calendar-fallback a:active {
  border-color: var(--ad-ink);
  background: var(--ad-ink);
}
.paid-ad-landing .booking-submit:focus-visible,
.paid-ad-landing .booking-calendar-fallback a:focus-visible {
  outline-color: var(--ad-ink);
}
.paid-ad-landing .booking-error {
  color: #b42318;
}
.paid-ad-landing .booking-calendar-fallback p,
.paid-ad-landing .booking-calendar-embed[aria-busy="true"]:empty::before {
  color: var(--ad-muted);
}
.paid-ad-landing .phone-country-panel {
  border-radius: 8px;
  background: var(--ad-paper);
  box-shadow: 0 8px 24px rgb(17 24 39 / 12%);
}
img {
  display: block;
}
a {
  color: inherit;
  text-decoration: none;
  transition:
    color 120ms var(--ad-ease),
    background 120ms var(--ad-ease),
    transform 120ms var(--ad-ease);
}
a:hover {
  color: var(--ad-green);
}
a:active {
  color: var(--ad-ink);
}
:focus-visible {
  outline: 3px solid var(--ad-green);
  outline-offset: 5px;
}
.shell {
  width: min(1280px, calc(100% - 80px));
  margin-inline: auto;
}
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip-path: inset(50%);
  white-space: nowrap;
  border: 0;
}
.skip-link {
  position: absolute;
  z-index: 20;
  left: 20px;
  top: 8px;
  padding: 14px;
  background: var(--ad-paper);
  transform: translateY(-160%);
}
.skip-link:focus {
  transform: translateY(0);
}
.page-header {
  position: sticky;
  top: 0;
  z-index: 10;
  background: var(--ad-canvas);
  box-shadow: 0 1px 0 var(--ad-line);
}
.header-inner {
  position: relative;
  min-height: 80px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}
.brand {
  display: inline-flex;
  min-height: 44px;
  align-items: center;
}
.brand img {
  object-fit: contain;
}
.desktop-nav,
.header-actions {
  display: flex;
  align-items: center;
  gap: 32px;
}
.desktop-nav a,
.login,
.page-footer nav a {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  font-size: 15px;
  color: var(--ad-muted);
}
.desktop-nav a:hover,
.login:hover,
.page-footer nav a:hover {
  color: var(--ad-ink);
  text-decoration: underline;
  text-underline-offset: 5px;
}
.header-actions {
  gap: 20px;
}
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 56px;
  padding: 16px 28px;
  border-radius: 10px;
  color: var(--ad-paper);
  background: var(--ad-ink);
  font-size: 16px;
  font-weight: 500;
}
.button:hover {
  background: #293345;
  color: var(--ad-paper);
  transform: translateY(-2px);
}
.button:active {
  transform: scale(0.98);
  color: var(--ad-paper);
}
.button-small {
  min-height: 44px;
  padding: 12px 20px;
  font-size: 14px;
  border-radius: var(--ad-radius);
}
.mobile-nav {
  display: none;
}
.hero {
  position: relative;
  text-align: center;
  padding: 108px 0 120px;
  min-height: 680px;
}
.hero-copy {
  position: relative;
  z-index: 2;
  max-width: 500px;
  margin-inline: auto;
}
h1 {
  font-size: clamp(64px, 6.3vw, 88px);
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.045em;
}
h1 em {
  font-family: inherit;
  font-weight: inherit;
  font-style: normal;
  color: inherit;
}
.hero-description {
  max-width: 400px;
  margin: 28px auto 0;
  font-size: 18px;
  line-height: 1.5;
  color: var(--ad-muted);
}
.hero-button {
  margin-top: 32px;
}
.call-note {
  color: var(--ad-muted);
  font-size: 14px;
  line-height: 1.5;
}
.hero .call-note {
  margin-top: 22px;
}
.press {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 28px;
  padding: 32px 0 48px;
  border-bottom: 1px solid var(--ad-line);
  color: var(--ad-muted);
  font-size: 14px;
}
.press-logos {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: center;
  gap: 16px 24px;
  width: min(100%, 1072px);
  padding: 0;
  margin: 0;
  list-style: none;
}
.press-logos li {
  min-width: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 88px;
  padding: 24px 16px;
}
.press img {
  display: block;
  object-fit: contain;
  width: auto;
  max-width: 100%;
  height: auto;
  max-height: 40px;
  filter: brightness(0);
  mix-blend-mode: multiply;
}
.ad-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 16px;
  text-align: left;
}
.hero-ads {
  margin: 56px auto 0;
}
.hero-ads > figure {
  background: var(--ad-paper);
  padding: 6px;
  border-radius: 18px;
  box-shadow: 0 8px 20px #11182712;
  transform: rotate(var(--card-angle, 0deg));
  transition: transform 240ms var(--ad-ease);
}
.hero-ads figcaption {
  padding: 2px 6px 8px;
  font-size: 13px;
}
@media (min-width: 1281px) {
  .hero-ads {
    position: absolute;
    inset: 0;
    margin: 0;
    pointer-events: none;
    display: block;
  }
  .hero-ads > figure {
    position: absolute;
    width: clamp(144px, 11vw, 160px);
    pointer-events: auto;
  }
  .hero-ads > figure:nth-child(1) {
    --card-angle: -9deg;
    left: 0;
    top: 64px;
  }
  .hero-ads > figure:nth-child(2) {
    --card-angle: 7deg;
    left: 15.5%;
    top: 276px;
  }
  .hero-ads > figure:nth-child(3) {
    --card-angle: 8deg;
    right: 0;
    top: 64px;
  }
  .hero-ads > figure:nth-child(4) {
    --card-angle: -6deg;
    right: 15.5%;
    top: 276px;
  }
}
@media (hover: hover) and (pointer: fine) {
  .hero-ads > figure:hover {
    z-index: 3;
    transform: rotate(0deg) translateY(-6px);
  }
}
.ad-frame {
  position: relative;
  overflow: hidden;
  aspect-ratio: 200 / 356;
  border-radius: var(--ad-radius);
  background: var(--ad-well);
}
.ad-video {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  pointer-events: none;
  transition: filter 120ms;
}
@media (hover: hover) and (pointer: fine) {
  .ad-frame:hover .ad-video {
    filter: brightness(0.94);
  }
}
.video-error {
  position: absolute;
  inset: auto 8px 8px;
  margin: 0;
  padding: 10px;
  border-radius: 6px;
  color: var(--ad-ink);
  background: var(--ad-paper);
  font-size: 13px;
  line-height: 1.4;
  pointer-events: none;
}
.ad-frame:has(.ad-video) .ad-status {
  pointer-events: none;
}
.ad-status {
  position: absolute;
  left: 10px;
  top: 10px;
  display: flex;
  align-items: center;
  gap: 6px;
  border: 1px solid var(--ad-line);
  border-radius: 999px;
  padding: 5px 10px 5px 9px;
  background: var(--ad-paper);
  font-size: 12px;
  line-height: 1.2;
  font-weight: 500;
}
figcaption {
  font-size: 13px;
  line-height: 1.5;
  color: var(--ad-muted);
  margin-top: 10px;
}
.section-divider {
  border-top: 1px solid var(--ad-line);
}
h2 {
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 500;
  letter-spacing: -0.04em;
  line-height: 1.12;
}
h3 {
  font-weight: 500;
}
.section-heading {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  align-items: end;
  gap: clamp(32px, 5vw, 64px);
  text-align: left;
  margin-bottom: 56px;
}
.section-heading > p {
  max-width: 540px;
  margin: 0;
  color: var(--ad-muted);
  font-size: 18px;
  line-height: 1.45;
}
.fatigue,
.process,
.ads,
.quality {
  padding-block: 100px;
}
.fatigue.section-divider {
  border-top: 0;
}
.fatigue {
  display: grid;
  gap: 44px;
}
.fatigue .section-heading {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  align-items: end;
  gap: 64px;
  margin-bottom: 0;
}
.fatigue .section-heading p {
  margin-top: 0;
  max-width: 440px;
}
.chart-plate {
  min-width: 0;
  width: 100%;
  margin-inline: auto;
  background: var(--ad-paper);
  padding: clamp(20px, 2.5vw, 36px);
  border-radius: 24px;
  max-width: 1080px;
}
.chart-heading {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  margin-bottom: 24px;
  flex-wrap: wrap;
}
.chart-heading h3 {
  font-size: 17px;
}
.chart-heading p {
  font-size: 14px;
  color: var(--ad-muted);
  margin-top: 8px;
}
.legend {
  display: flex;
  align-items: start;
  flex-wrap: wrap;
  gap: 12px 20px;
  padding-top: 4px;
  color: var(--ad-muted);
  font-size: 14px;
}
.legend span {
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.legend span::before {
  content: "";
  width: 16px;
  height: 3px;
  flex-shrink: 0;
  background: var(--ad-muted);
}
.legend span:last-child::before {
  background: var(--ad-green);
}
.art-wrap {
  position: relative;
  aspect-ratio: var(--art-ratio);
  overflow: hidden;
}
.art-canvas {
  position: absolute;
  transform-origin: top left;
}
.art-asset {
  position: absolute;
  transform-origin: top left;
}
.fatigue-chart {
  display: block;
  width: 100%;
  height: clamp(220px, 27vw, 340px);
  overflow: visible;
}
.fatigue-chart path,
.fatigue-chart line {
  vector-effect: non-scaling-stroke;
}
.chart-grid {
  fill: none;
  stroke: var(--ad-line);
  stroke-width: 1;
}
.chart-line {
  fill: none;
  stroke-width: 3;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.chart-stale {
  stroke: var(--ad-muted);
}
.chart-fresh {
  stroke: var(--ad-green);
}
.chart-cursor {
  stroke: var(--ad-muted);
  stroke-width: 1;
  stroke-dasharray: 3 5;
  opacity: 0.5;
}
.chart-point {
  fill: none;
  stroke-width: 8;
  stroke-linecap: round;
}
.weeks {
  display: flex;
  justify-content: space-between;
  margin-top: 4px;
  padding-inline: 3.75%;
  color: var(--ad-muted);
  font-size: 14px;
}
.weeks span {
  padding-block: 8px;
}
.week-reached {
  color: var(--ad-ink);
}
.chart-insight {
  display: grid;
  grid-template-columns: 0.85fr 1.3fr;
  align-items: start;
  gap: 24px;
  min-height: 80px;
  margin-top: 24px;
  padding-top: 24px;
  border-top: 1px solid var(--ad-line);
  font-size: 14px;
  line-height: 1.5;
}
.chart-insight strong {
  font-weight: 500;
  font-size: 20px;
  letter-spacing: -0.025em;
}
.chart-insight span {
  color: var(--ad-muted);
}
.chart-plate > figcaption {
  margin-top: 16px;
  font-size: 12px;
}
.process .section-heading p {
  max-width: 482px;
}
.steps {
  display: grid;
  gap: 0;
}
.step {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  gap: clamp(32px, 6vw, 96px);
  border-top: 1px solid var(--ad-line);
  padding: 48px 64px;
  min-width: 0;
}
.step:nth-child(even) .step-visual {
  order: 2;
}
.step-copy {
  max-width: 380px;
}
.step-visual {
  border-radius: 14px;
  background: var(--ad-well);
  aspect-ratio: 360/220;
  display: grid;
  align-items: center;
  min-width: 0;
}
.mini-card {
  background: var(--ad-paper);
  border-radius: 12px;
  box-shadow:
    0 10px 24px #00000012,
    0 1px 2px #0000000d;
  padding: 18px 20px;
  font-size: 12px;
}
.step-visual > .mini-card {
  margin: 20px 30px;
}
.mini-card b {
  font-weight: 500;
  font-size: 13px;
}
.mini-card p {
  color: var(--ad-muted);
  line-height: 1.45;
}
.brief p {
  margin-top: 8px;
}
.brief-files {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  margin-block: 16px;
}
.brief-files span {
  border: 1px solid var(--ad-line);
  border-radius: 5px;
  padding: 6px 8px;
  color: var(--ad-muted);
}
.mock-button > span {
  grid-area: 1 / 1;
}
.send-before {
  visibility: hidden;
}
.growth-story {
  padding: 24px;
  min-width: 0;
}
.growth-chart {
  width: 100%;
  display: block;
  overflow: visible;
}
.growth-trend {
  fill: none;
  stroke: var(--ad-green);
  stroke-width: 2.5;
  stroke-linecap: round;
  stroke-linejoin: round;
  vector-effect: non-scaling-stroke;
}
.growth-baseline {
  stroke: var(--ad-line);
  stroke-width: 1;
}
.growth-end {
  fill: var(--ad-green);
}
.growth-note {
  width: fit-content;
  background: var(--ad-paper);
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 13px;
}
.mock-button {
  display: grid;
  place-items: center;
  min-width: 110px;
  min-height: 32px;
  text-align: center;
  line-height: 1.4;
  width: fit-content;
  margin: 8px 0 0 auto;
  padding: 6px 12px;
  color: var(--ad-paper);
  background: var(--ad-ink);
  border-radius: 7px;
}
.batch-title {
  display: flex;
  justify-content: space-between;
  gap: 8px;
  margin-bottom: 12px;
}
.batch-title > span {
  color: var(--ad-muted);
}
.batch p {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-top: 10px;
  font-size: 11px;
  color: var(--ad-ink);
}
.batch p span {
  margin-left: auto;
  color: var(--ad-muted);
  font-size: 10px;
}
.step-copy {
  padding: 20px 8px 28px;
}
.step-number {
  display: block;
  color: var(--ad-muted);
  font-size: 13px;
  margin-bottom: 12px;
}
.step h3 {
  font-size: 22px;
  line-height: 1.2;
  letter-spacing: -0.01em;
}
.step-copy p {
  font-size: 15px;
  line-height: 1.4;
  color: var(--ad-muted);
  margin-top: 12px;
}
.gallery {
  grid-template-columns: repeat(2, minmax(0, 1fr) minmax(0, 1.14fr));
  max-width: 1072px;
  margin-inline: auto;
  gap: 24px;
}
.gallery > figure {
  display: flex;
  flex-direction: column;
}
.gallery figcaption {
  flex-shrink: 0;
}
.gallery .ad-frame {
  border-radius: 16px;
}
.static-post {
  display: grid;
  place-items: center;
  container-type: inline-size;
  aspect-ratio: 280 / 430;
  margin-block: auto;
  overflow: visible;
  background: transparent;
}
.static-post-card {
  position: relative;
  display: grid;
  place-items: center;
  width: 82%;
  height: 86%;
  padding: 10%;
  border: 5px solid var(--ad-paper);
  border-radius: 20px;
  box-shadow: 0 16px 24px rgb(17 24 39 / 12%);
  transform: rotate(var(--post-angle));
}
.static-post-card p {
  width: 100%;
  text-align: center;
  font-size: clamp(14px, 7.5cqw, 24px);
  line-height: 1.2;
  letter-spacing: -0.025em;
}
.static-post--green {
  --post-angle: 4deg;
  --post-badge: #ffd6a5;
}
.static-post--green .static-post-card {
  color: var(--ad-paper);
  background: #1f392e;
}
.static-post--cream {
  --post-angle: -4deg;
  --post-badge: #bad8fc;
}
.static-post--cream .static-post-card {
  color: var(--ad-ink);
  background: #eee9db;
}
.static-post-badge {
  position: absolute;
  top: -10px;
  right: -10px;
  display: grid;
  place-items: center;
  width: 18%;
  aspect-ratio: 1;
  border: 3px solid var(--ad-paper);
  border-radius: 50%;
  color: var(--ad-ink);
  background: var(--post-badge);
  font-size: clamp(12px, 5cqw, 18px);
}
.static-post--cream .static-post-badge {
  right: auto;
  left: -10px;
}
.editorial-line {
  margin-top: 64px;
  text-align: center;
  font-family: "Instrument Serif", Georgia, serif;
  font-size: 26px;
  font-style: normal;
}
.quality .section-heading p {
  max-width: 524px;
}
.quality-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 20px;
}
.quality-card {
  padding: 19px;
  border: 1px solid var(--ad-line);
  border-radius: 18px;
  min-width: 0;
}
.quality-visual {
  height: 120px;
  display: grid;
  place-items: center;
  border-radius: var(--ad-radius);
  background: var(--ad-well);
  padding: 16px 20px;
}
.quality-visual .mini-card {
  width: 100%;
  padding: 12px 14px;
  border-radius: 10px;
  min-height: 88px;
}
.quality-visual p {
  font-size: 11px;
}
.quality-card h3 {
  font-size: 17px;
  line-height: 1.25;
  margin-top: 18px;
}
.quality-card > p {
  font-size: 14px;
  color: var(--ad-muted);
  line-height: 1.4;
  margin-top: 8px;
}
.brand-sample {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 14px;
}
.brand-sample b {
  font-size: 20px;
  margin-right: 6px;
}
.review-sample {
  display: flex;
  gap: 3px;
  margin-bottom: 8px;
  font-size: 10px;
}
.review-sample span {
  padding: 5px 7px;
  border: 1px solid var(--ad-line);
  border-radius: 7px;
}
.review-sample span:first-child {
  color: var(--ad-paper);
  background: var(--ad-ink);
  border-color: var(--ad-ink);
}
.label-sample {
  display: flex;
  justify-content: space-between;
  margin-bottom: 16px;
}
.label-sample > span {
  border-radius: 9px;
  width: 30px;
  height: 17px;
  background: var(--ad-ink);
  padding: 2px 2px 2px 15px;
}
.safe-sample {
  display: flex;
  gap: 12px;
  align-items: center;
}
.phone {
  height: 60px;
  width: 34px;
  flex: 0 0 34px;
  border: 1.2px solid var(--ad-ink);
  border-radius: 7px;
  position: relative;
  overflow: hidden;
}
.phone::before,
.phone::after {
  position: absolute;
  content: "";
  width: 100%;
  height: 12px;
  border-block: 1px dashed var(--ad-muted);
  left: 0;
}
.phone::before {
  top: 0;
}
.phone::after {
  bottom: 0;
}
.phone span {
  position: absolute;
  left: 5px;
  top: 28px;
  width: 22px;
  height: 5px;
  background: var(--ad-ink);
  border-radius: 3px;
}
.results {
  background: var(--ad-ink);
  color: var(--ad-paper);
  padding: 80px 0;
}
.results .section-intro,
.results .timeline p {
  color: #c6ccd5;
}
.results .week {
  color: #70dfb2;
}
.results .timeline strong {
  color: #a3efcf;
}
.section-intro {
  font-size: 17px;
  line-height: 1.5;
  color: var(--ad-muted);
  margin-top: 24px;
  max-width: 880px;
}
.timeline {
  list-style: none;
  margin: 76px 0 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
}
.timeline li {
  min-width: 0;
  --week-delay: 0ms;
}
.timeline li:nth-child(2) {
  --week-delay: 350ms;
}
.timeline li:nth-child(3) {
  --week-delay: 700ms;
}
.timeline li:nth-child(4) {
  --week-delay: 1050ms;
}
.week {
  display: inline-block;
  color: var(--ad-green);
  font-size: 13px;
}
.milestone {
  position: relative;
  margin: 36px 0 40px;
  height: 1px;
}
.milestone::before {
  content: "";
  position: absolute;
  inset: 0;
  background: #10b98180;
  transform-origin: left;
}
.milestone > img {
  position: absolute;
  top: -4px;
  left: 0;
}
.milestone > .milestone-ring {
  top: -10px;
  left: -6px;
}
.timeline strong {
  display: inline-block;
  font-size: 56px;
  line-height: 1.2;
  font-weight: 500;
  letter-spacing: -0.04em;
}
.timeline h3 {
  font-size: 15px;
  margin-top: 18px;
}
.timeline p {
  font-size: 14px;
  color: var(--ad-muted);
  line-height: 1.45;
  margin-top: 12px;
  padding-right: 30px;
}
.comparison {
  padding-block: 100px 28px;
}
.comparison-scroll {
  margin-top: 64px;
  overflow-x: auto;
  padding-bottom: 24px;
  border-radius: 20px;
}
.comparison-option {
  display: none;
}
table {
  border-collapse: separate;
  border-spacing: 0;
  width: 100%;
  font-size: 15px;
  text-align: left;
  table-layout: fixed;
}
th {
  font-weight: 400;
}
th,
td {
  padding: 20px 28px;
  border-bottom: 1px solid var(--ad-line);
  height: 60px;
}
th:first-child {
  width: 32%;
  padding-left: 0;
  color: var(--ad-muted);
}
th:nth-child(2),
th:nth-child(3) {
  width: 19%;
}
th:last-child {
  width: 30%;
}
thead th {
  height: 72px;
  color: var(--ad-muted);
}
tr > :last-child {
  background: var(--ad-ink);
  color: var(--ad-paper);
  border-color: #ffffff1f;
}
thead th:last-child {
  border-radius: 20px 20px 0 0;
}
tfoot td {
  padding: 0;
  border: 0;
  height: auto;
}
tfoot td:last-child {
  border-radius: 0 0 20px 20px;
  overflow: hidden;
}
.faq {
  display: grid;
  grid-template-columns: 400px minmax(0, 1fr);
  gap: 80px;
  padding-block: 152px 120px;
}
.faq .section-intro {
  max-width: 370px;
}
.faq-item {
  border-top: 1px solid var(--ad-line);
  padding: 22px 0 24px;
}
.faq-item h3 {
  font-size: 17px;
}
.faq-item p {
  color: var(--ad-muted);
  font-size: 15px;
  line-height: 1.5;
  margin-top: 12px;
}
.closing {
  padding: 74px 24px 48px;
  background: var(--ad-band);
  text-align: center;
}
.closing > p:not(.call-note) {
  font-size: 17px;
  color: var(--ad-muted);
  line-height: 1.5;
  max-width: 820px;
  margin: 26px auto 28px;
}
.closing .call-note {
  font-size: 13px;
  margin-top: 28px;
}
.page-footer {
  border-top: 1px solid var(--ad-line);
  margin-top: 80px;
  padding-block: 28px 48px;
  display: flex;
  justify-content: space-between;
  gap: 24px;
}
.page-footer p {
  color: var(--ad-muted);
  font-size: 14px;
  margin-top: 8px;
}
.page-footer > div:last-child {
  text-align: right;
}
.page-footer nav {
  display: flex;
  justify-content: end;
  gap: 24px;
}
.page-footer nav a {
  min-width: 44px;
}
@media (max-width: 1280px) {
  .hero {
    padding: 56px 0 40px;
    min-height: 0;
  }
  .hero-copy {
    max-width: 620px;
  }
  .hero-ads {
    max-width: 848px;
    gap: 20px;
    padding: 16px;
  }
  .hero-ads > figure:nth-child(odd) {
    --card-angle: -3deg;
  }
  .hero-ads > figure:nth-child(even) {
    --card-angle: 3deg;
  }
}
@media (max-width: 1100px) {
  .shell {
    width: calc(100% - 64px);
  }
  .desktop-nav {
    gap: 20px;
  }
  .fatigue {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .fatigue .section-heading {
    display: block;
    max-width: 680px;
  }
  .fatigue .section-heading p {
    margin-top: 20px;
  }
  .steps {
    gap: 0;
  }
  .step {
    padding: 40px 0;
    gap: 48px;
  }
  .step-visual > .mini-card {
    margin: 16px;
    padding: 16px 12px;
  }
  .batch p {
    flex-wrap: wrap;
  }
  .quality-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .gallery {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.14fr);
    max-width: 700px;
  }
  .quality-visual .mini-card {
    max-width: 260px;
  }
  .faq {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.6fr);
    gap: 40px;
  }
  .chart-heading {
    flex-direction: row;
  }
}
@media (max-width: 760px) {
  .shell {
    width: calc(100% - 40px);
  }
  .header-inner {
    min-height: 68px;
    gap: 12px;
  }
  .page-header .brand img {
    width: 124px;
    height: auto;
  }
  .desktop-nav,
  .header-actions .login {
    display: none;
  }
  .header-actions {
    margin-left: auto;
  }
  .button-small {
    padding: 12px 14px;
    font-size: 13px;
  }
  .mobile-nav {
    display: block;
  }
  .mobile-nav summary {
    cursor: pointer;
    font-size: 14px;
    min-height: 44px;
    display: flex;
    align-items: center;
    padding-inline: 8px;
    border-radius: 8px;
    transition: background 120ms var(--ad-ease);
    list-style: none;
  }
  .mobile-nav summary::-webkit-details-marker {
    display: none;
  }
  .mobile-nav summary:hover,
  .mobile-nav[open] summary {
    background: var(--ad-well);
  }
  .mobile-nav summary:active {
    background: var(--ad-line);
  }
  .mobile-nav nav {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    z-index: 3;
    padding: 12px;
    border: 1px solid var(--ad-line);
    border-radius: 12px;
    background: var(--ad-paper);
    box-shadow: 0 12px 24px #11182714;
    max-height: calc(100dvh - 88px);
    overflow-y: auto;
  }
  .mobile-nav nav a {
    display: flex;
    min-height: 48px;
    align-items: center;
    padding-inline: 12px;
    border-radius: 6px;
  }
  .mobile-nav nav a:hover {
    background: var(--ad-well);
  }
  .hero {
    padding-top: 40px;
    padding-bottom: 28px;
  }
  h1 {
    font-size: clamp(48px, 14vw, 80px);
  }
  .hero-description {
    max-width: 420px;
    font-size: 17px;
    margin-top: 24px;
  }
  .hero-button {
    margin-top: 28px;
  }
  .press {
    gap: 24px;
    padding: 24px 0 36px;
  }
  .press-logos {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 8px;
  }
  .press-logos li {
    min-height: 72px;
    padding: 20px 12px;
  }
  .press img {
    max-height: 32px;
  }
  .ad-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 24px 16px;
    padding: 8px 8px 16px;
  }
  .hero-ads {
    margin-top: 28px;
    max-width: 520px;
    padding: 16px 8px;
  }
  .hero-ads > figure:nth-child(n) {
    --card-angle: 0deg;
  }
  .ad-status {
    left: 8px;
    top: 8px;
    font-size: 11px;
  }
  .fatigue,
  .process,
  .ads,
  .quality {
    padding-block: 56px;
  }
  h2 {
    font-size: clamp(34px, 7.7vw, 48px);
  }
  .section-heading {
    grid-template-columns: 1fr;
    gap: 0;
    margin-bottom: 36px;
  }
  .fatigue .section-heading p {
    margin-top: 20px;
  }
  .section-heading > p {
    font-size: 17px;
    margin-top: 20px;
  }
  .chart-plate {
    padding: 24px 16px;
    border-radius: 18px;
  }
  .legend {
    flex-wrap: wrap;
    font-size: 13px;
    gap: 12px;
  }
  .weeks {
    font-size: 13px;
  }
  .chart-insight {
    min-height: 150px;
    grid-template-columns: 1fr;
    gap: 10px;
  }
  .chart-insight strong {
    font-size: 18px;
  }
  .chart-plate > figcaption {
    font-size: 12px;
  }
  .steps {
    grid-template-columns: 1fr;
  }
  .step {
    grid-template-columns: 1fr;
    gap: 24px;
    padding: 32px 0;
  }
  .step:nth-child(even) .step-visual {
    order: 0;
  }
  .step-copy {
    max-width: none;
    margin-inline: auto;
  }
  .step-visual > .mini-card {
    margin: 20px 30px;
    padding: 18px 20px;
  }
  .step-copy {
    padding-bottom: 12px;
  }
  .gallery {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.14fr);
    gap: 24px 16px;
    max-width: 520px;
    padding-inline: 0;
  }
  .editorial-line {
    font-size: 24px;
    margin-top: 40px;
  }
  .quality-grid {
    gap: 16px;
  }
  .quality-card {
    padding: 14px;
  }
  .quality-visual {
    padding: 12px;
  }
  .results {
    padding-block: 64px;
  }
  .timeline {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 48px 0;
    margin-top: 48px;
  }
  .timeline strong {
    font-size: 48px;
  }
  .timeline p {
    padding-right: 20px;
  }
  .milestone {
    margin: 24px 0 24px;
  }
  .comparison {
    padding-top: 72px;
  }
  .comparison-scroll {
    margin-top: 32px;
    border-radius: 0;
    overflow: visible;
    padding-bottom: 0;
  }
  .comparison table,
  .comparison tbody {
    display: block;
  }
  .comparison thead {
    position: absolute;
    width: 1px;
    height: 1px;
    padding: 0;
    overflow: hidden;
    clip-path: inset(50%);
  }
  .comparison tbody tr {
    display: grid;
    margin-bottom: 28px;
  }
  .comparison tbody th {
    width: auto;
    height: auto;
    padding: 0 0 12px;
    color: var(--ad-ink);
    font-size: 17px;
    font-weight: 500;
    border: 0;
  }
  .comparison tbody td {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.35fr);
    gap: 16px;
    align-items: center;
    height: auto;
    min-height: 48px;
    padding: 12px 16px;
    line-height: 1.4;
    border: 0;
  }
  .comparison-option {
    display: block;
    color: var(--ad-muted);
  }
  .comparison td:last-child {
    border-radius: 8px;
  }
  .comparison td:last-child .comparison-option {
    color: inherit;
  }
  .comparison tfoot {
    display: none;
  }
  .faq {
    grid-template-columns: 1fr;
    gap: 36px;
    padding-block: 72px;
  }
  .faq .section-intro {
    max-width: none;
  }
  .closing {
    padding-block: 64px 48px;
  }
  .page-footer {
    margin-top: 48px;
    padding-bottom: 32px;
    flex-direction: column;
  }
  .page-footer > div:last-child {
    text-align: left;
  }
  .page-footer nav {
    justify-content: start;
  }
}
@media (max-width: 520px) {
  .quality-grid {
    grid-template-columns: 1fr;
  }
  .quality-visual .mini-card {
    max-width: 225px;
  }
}
@media (max-width: 360px) {
  .header-inner {
    gap: 8px;
    flex-wrap: nowrap;
  }
  .page-header .brand img {
    width: 104px;
  }
  .button-small {
    padding-inline: 10px;
  }
}
@keyframes section-arrive {
  from {
    opacity: 0;
  }
  to {
    opacity: 1;
  }
}
@keyframes timeline-trace {
  from {
    transform: scaleX(0);
  }
  to {
    transform: scaleX(1);
  }
}
@keyframes press-arrive {
  from {
    opacity: 0;
    transform: translateY(8px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}
@keyframes timeline-marker {
  from {
    opacity: 0;
    transform: scale(0.6);
  }
  to {
    opacity: 1;
    transform: scale(1);
  }
}
@keyframes timeline-arrive {
  from {
    opacity: 0;
    transform: translateY(12px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}
@keyframes chart-reveal {
  from {
    clip-path: inset(0 100% 0 0);
  }
  to {
    clip-path: inset(-2%);
  }
}
@keyframes attachment-arrive {
  from {
    opacity: 0;
    transform: translateY(8px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}
@keyframes send-away {
  0%,
  60% {
    opacity: 1;
  }
  61%,
  100% {
    opacity: 0;
  }
}
@keyframes send-confirm {
  0%,
  60% {
    opacity: 0;
  }
  61%,
  100% {
    opacity: 1;
  }
}
@keyframes approval-confirm {
  0%,
  55% {
    background: var(--ad-ink);
  }
  70%,
  100% {
    background: var(--ad-green);
    border-color: var(--ad-green);
  }
}
@keyframes label-apply {
  0%,
  35% {
    transform: translateX(-13px);
  }
  65%,
  100% {
    transform: translateX(0);
  }
}
@keyframes caption-place {
  0%,
  20% {
    transform: translateY(-18px);
  }
  70%,
  100% {
    transform: translateY(0);
  }
}
@media (prefers-reduced-motion: no-preference) {
  .reveal-entered {
    animation: section-arrive 700ms var(--ad-ease) backwards;
    animation-delay: var(--reveal-delay, 0ms);
  }
  .press.reveal-entered {
    animation: none;
  }
  .press.reveal-entered p,
  .press.reveal-entered li {
    animation: press-arrive 650ms var(--ad-ease) backwards;
  }
  .press.reveal-entered li:nth-child(4n + 1) {
    animation-delay: 100ms;
  }
  .press.reveal-entered li:nth-child(4n + 2) {
    animation-delay: 200ms;
  }
  .press.reveal-entered li:nth-child(4n + 3) {
    animation-delay: 300ms;
  }
  .press.reveal-entered li:nth-child(4n) {
    animation-delay: 400ms;
  }
  .timeline li.reveal-entered {
    animation: none;
  }
  .timeline li.reveal-entered .milestone::before {
    animation: timeline-trace 650ms var(--ad-ease) var(--week-delay) backwards;
  }
  .timeline li.reveal-entered .milestone > img {
    animation: timeline-marker 550ms var(--ad-ease) var(--week-delay) backwards;
  }
  .timeline li.reveal-entered .week,
  .timeline li.reveal-entered strong {
    animation: timeline-arrive 750ms var(--ad-ease) backwards;
  }
  .timeline li.reveal-entered .week {
    animation-delay: var(--week-delay);
  }
  .timeline li.reveal-entered strong {
    animation-delay: calc(var(--week-delay) + 140ms);
  }
  .timeline li.reveal-entered h3,
  .timeline li.reveal-entered p {
    animation: timeline-arrive 750ms var(--ad-ease) backwards;
    animation-delay: calc(var(--week-delay) + 240ms);
  }
  .step.reveal-entered .brief-files span {
    animation: attachment-arrive 500ms var(--ad-ease) backwards;
    animation-delay: 400ms;
  }
  .step.reveal-entered .brief-files span:nth-child(2) {
    animation-delay: 800ms;
  }
  .step.reveal-entered .brief-files span:nth-child(3) {
    animation-delay: 1200ms;
  }
  .step.reveal-entered .mock-button {
    position: relative;
    animation: approval-confirm 3200ms both;
  }
  .step.reveal-entered .send-before {
    visibility: visible;
    animation: send-away 3200ms both;
  }
  .step.reveal-entered .send-after {
    animation: send-confirm 3200ms both;
  }
  .step.reveal-entered .batch p {
    animation: attachment-arrive 650ms var(--ad-ease) backwards;
    animation-delay: 500ms;
  }
  .step.reveal-entered .batch p:nth-of-type(2) {
    animation-delay: 1100ms;
  }
  .step.reveal-entered .batch p:nth-of-type(3) {
    animation-delay: 1700ms;
  }
  .step.reveal-entered .growth-trend {
    animation: chart-reveal 2800ms var(--ad-ease) both;
  }
  .step.reveal-entered .growth-end,
  .step.reveal-entered .growth-note {
    animation: attachment-arrive 600ms var(--ad-ease) 2200ms backwards;
  }
  .quality-card.reveal-entered .brand-sample > * {
    animation: attachment-arrive 500ms var(--ad-ease) 400ms backwards;
  }
  .quality-card.reveal-entered .brand-sample img:nth-of-type(1) {
    animation-delay: 700ms;
  }
  .quality-card.reveal-entered .brand-sample img:nth-of-type(2) {
    animation-delay: 1000ms;
  }
  .quality-card.reveal-entered .brand-sample img:nth-of-type(3) {
    animation-delay: 1300ms;
  }
  .quality-card.reveal-entered .review-sample span:first-child {
    animation: approval-confirm 2400ms both;
  }
  .quality-card.reveal-entered .label-sample img {
    animation: label-apply 2400ms both;
  }
  .quality-card.reveal-entered .phone span {
    animation: caption-place 2400ms both;
  }
}
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  a,
  .hero-ads > figure,
  .ad-video,
  .mobile-nav summary {
    transition: none;
  }
  .button:active {
    transform: none;
  }
}